The “Priceless” MasterCard commercials from the late 90s remain one of the best campaign concepts of the 20th century. One of the reasons they were so successful is because they helped us understand and sort out how we place value on things without even realizing it.
Now in the Advertising Slogan Hall of Fame, their line “There are some things money can’t buy. For everything else, there’s MasterCard” brought to light the obvious but often forgotten notion that emotional value will always trump financial value.
The investment in not just quality, but superior care for your smile is one of those unique situations that actually merits both emotional and financial value.
Studies have shown that people notice smiles first when meeting someone new. This first impression has an impact in so many areas of someone’s life that are often not considered. We smile at job interviews, on dates, in our profile pictures on social media.
People who are unhappy with their smiles may try to smile only with their lips, or become uncomfortable when meeting new people because they are self-conscious about their smiles. Research shows that individuals who smile less often or smile with their mouths closed are perceived as less-confident, smug and even secretive.
As you can see, your smile is one of the most important things in your day to day life. It can, directly and indirectly, affect your levels of happiness, confidence, and success. Call Dr. Abelar’s office today at 858-866-9692 to discuss how we can help you completely change your life and get that priceless smile you’ve always dreamed of.
